Methods and Tools

The foundation of effective user experience research lies in selecting the appropriate methodologies and tools to generate meaningful, actionable insights.

Research Methodologies

Eye Tracking and Physiological UX Analysis

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Heuristic Evaluation and Accessibility Audits

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Journey Mapping

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Card Sorting

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A/B Testing

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Contextual and Field Studies

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Surveys and Questionnaires

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Interviews

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Mixed Methods

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Eye Tracking and Physiological UX Analysis • Heuristic Evaluation and Accessibility Audits • Journey Mapping • Card Sorting • A/B Testing • Contextual and Field Studies • Surveys and Questionnaires • Interviews • Mixed Methods •

Tools

Miro logo with yellow square and black text
Figma logo with colorful geometric shapes and text.
Qualtrics logo with "XM" text
RStudio logo with blue circle and white 'R' next to 'Studio' text in gray.
Minimalist white geometric logo on blue background
Adobe XD logo with pink letters on a dark purple background.
UserTesting logo with blue speech bubble and text
Emotiv logo in black text on white background
Tobii Eyetracking logo
Optimal Workshop logo featuring 'OW' in a yellow oval with 'OPTIMAL WORKSHOP' text beside it.